WE ARE BESTON©

Our story begins in 2018, when two friends asked themselves the following question: How can it be that in the XXI century, people still suffer from being cold?
We could not believe that with all the advances that we were experiencing in all industries, fashion continued to be a static sector, without real improvements for the client's day-to-day life. From that moment, we began to work on what solutions we could provide to generate a radical change in the way we see and consume fashion. Over time, we have reached the following conclusions:

The best way to predict the future is to create it (Peter Druker):
If we want to make a real impact, we need to focus on innovation, aiming to provide an answer to the problems that the fashion sector has not been able to solve.

Technology needs to be at the service of sustainability. Less clothing consumption = Less impact on the planet.
If we create products with a high added value and with a timeless design, we will be reducing the need for additional products. The innovation that we generate must clearly help the customer's purchasing decision-making. If we want real behavioral changes, we need to make disruptive products.

Our products need to lead by example
Our products need to be made from sustainable materials. Both our technological and manufacturing processes need to be oriented to be positive part of the change we want on the planet.

And we want to contribute our grain of sand to the people who need it most
We donate 1% of all our sales to solidarity projects, with a special focus on poverty and early childhood education. We believe in a business model that is committed since the beginning, and to the best of its ability, in contributing its grain of sand to the people who need it most.

We are Beston

SMART | SUSTAINABLE | SOLIDARY

5

Smart

5 years fusing fashion and technology. We have launched CLICK & WARM collection with up to 9 heating levels, 5 heated zones and smartphone charging. Now we are revolutionizing the way we share and store our main information in our daily clothing through SCAN & SHARE, including our customized QR to share your professional, social and emergency information.

Sustainable

100% transparent with the materials we use in our products. We carefully choose each material, focusing in minimizing the environmental impact and guaranteeing the best quality to obtain a highly durable product.

100%

1%

Solidary

We donate 1% of our sales to solidarity projects, with a special focus on poverty and early childhood education. We are currently working with Soñar Despierto to guarantee study scholarships for minors in shelters located in Spain.

5

Smart

5 years fusing fashion and technology. We have launched CLICK & WARM collection with up to 9 heating levels, 5 heated zones and smartphone charging. Now we are revolutionizing the way we share and store our main information in our daily clothing through SCAN & SHARE, including our customized QR to share your professional, social and emergency information.

100%

Sustainable

100% transparent with the materials we use in our products. We carefully choose each material, focusing in minimizing the environmental impact and guaranteeing the best quality to obtain a highly durable product.

1%

Solidary

We donate 1% of our sales to solidarity projects, with a special focus on poverty and early childhood education. We are currently working with Soñar Despierto to guarantee study scholarships for minors in shelters located in Spain.

Collaborations

EL GANSO

2020/2021 collaboration with the prestigious brand El Ganso®. We both wanted to get a collaboration that would allow us to join forces and represent the commitment of the two brands with values such as innovation and sustainability.

COFARES

2020/2021 collaboration with the leading medicine distribution company Cofares®. From Cofares® they bet on BESTON as a brand to dress their management team.

Solidary project

We have opted for the NGO Soñar Despierto for our first solidarity project.
We will donate 1% of each sale in all our products to Soñar Despierto to finance study scholarship projects (€ 1000 / year per person), according to the NGO needs. To maximize transparency, we will give visibility to all contributions made to the NGO.

Scholarships to study program
Program for ex-ward young people who want to continue studying when they turn 18 years old. With the intention of helping young people who, despite their personal situation, have not given up and have believed in studying as their way to grow personally and achieve their purposes.

Stores

Kraft & Walkers
Calle de Lagasca, 55, 28001 Madrid, España
+34 914 31 09 48

We are Beston